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Case Studies

Over the past 15 years, my role as a user experience researcher has been a dynamic journey enriched by diverse case studies spanning websites, mobile apps, and various research methodologies. I've optimized interfaces, orchestrated user-centered redesigns, and used a wide range of research methods, from ethnography to usability testing and eye-tracking experiments. Each case study has been a unique challenge, reinforcing the importance of merging technology with empathy to create exceptional digital interactions.

01

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We believed that by effectively improving Kaggle’s support for models, it will pay huge dividends in lifting up the entire ML resource ecosystem. An integrated, community-driven ML resource hub would enable those who use models to push forward the state of the art, innovate, and build solutions to do so more efficiently, economically, and responsibly.

02

We undertook a crucial research project targeting customers signing up for TSheets mobile. The motivation behind this endeavor stemmed from a concerning trend in our behavioral data, which revealed a significant drop-off rate within the first 30 seconds of app usage. We were determined to understand why a substantial portion of our users did not perceive the value in our product and subsequently abandoned it. 

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03

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The TSheets mobile app currently lacks an intuitive user interface, causing user difficulties in locating their timesheets, submitting time-off requests, and navigating other critical functionalities. To address this issue, a redesign and usability enhancement project was initiated from February 2019 to June 2019. 

04

Accessibility should be involved in all aspects of design and development.  Having access to our users problems have been monumental in creating easy access to features on the QuickBooks Time (formerly TSheets Time) desktop version. 

After looking at behavioral data and speaking with the support staff, it was found that screen readers would not allow users to use many features within QuickBooks Time (formerly TSheets Time)

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